Roel Ebas

Startup Finance Doesn’t Have to Be Complicated

22 Sep 2025

Business owner celebrating financial success at desk with multiple monitors, symbolizing simple accounting for startups.

Simple Accounting for Startups: A Practical Guide

When you’re starting your first business, managing your finances can feel like one more thing to stress about. It’s easy to think you need expensive software, complicated spreadsheets, or even a team of advisors to keep everything in order. But here’s the truth: simple accounting for startups is not only possible—it’s the best way to start.

In fact, simplicity and structure are your greatest allies. As an accountant who has helped dozens of early-stage founders, I’ve seen firsthand how clarity and discipline make a difference. You don’t need fancy tools to succeed. What you need is consistency, separation between personal and business finances, and a system that grows with your business.

The early days of any startup are about survival. Getting your finances right in the beginning will shape how smoothly your business scales. Let’s break it down into easy steps that show exactly how simple accounting for startups can work for you.


Start Simple: The Key Basics You Need to Know

As a founder, you’re juggling countless tasks—marketing, product development, customer service. Accounting shouldn’t add unnecessary complexity. These core principles will keep you grounded and in control:

Open a Separate Business Account
Your business is not your personal wallet. From day one, open a dedicated account. This is the foundation of simple accounting for startups—it keeps your records clean and ensures there’s no confusion between personal and business funds.

Track Every Business Income and Expense — No Exceptions
Even the smallest transactions matter. Track every peso, euro, or dollar. Clear records give you an honest view of your finances. Guesswork only leads to stress.

Pay Yourself Properly
Avoid dipping into business funds whenever you need money. Instead, set a fixed salary or dividend. Treat yourself like an employee, because consistency here sets the tone for healthy financial habits.

Know Your Fixed Expenses
You can’t always predict sales, but you can plan for recurring costs—rent, subscriptions, utilities. Identifying these upfront helps manage cash flow and reduces nasty surprises.

Separate Accounts for Taxes and Payroll
Whenever possible, create extra accounts for VAT, Corporation Tax, and payroll. Setting aside these funds as you earn revenue is one of the smartest ways to keep your finances stress-free.


Pick a Simple Accounting System

Here’s the truth: you don’t need advanced accounting software in the beginning. Simple accounting for startups often starts with a spreadsheet. A well-structured Google Sheet can cover everything you need—income, expenses, taxes, and summaries.

Focus less on automation at this stage and more on understanding your cash flow:

  • Where is money coming from?

  • Where is it going?

  • Do you have enough set aside for taxes and payroll?

Once you’ve mastered the basics, you’ll have the confidence to move into accounting software later. But start simple, stay consistent, and learn the rhythm of your business.


My Simple Workflow (Step by Step)

Here’s how I recommend structuring a spreadsheet to achieve simple accounting for startups without overcomplicating things:

  • Tab 1: Income and Invoices — record every sale, invoice date, payment status.

  • Tab 2: Expenses — list all costs, vendors, and categories (marketing, rent, utilities).

  • Tab 3: Tax Reserves — track VAT, Corporation Tax, and payroll funds set aside.

  • Tab 4: Monthly Summary — show total income, expenses, profit, and ending balance.

This layout gives you clarity at a glance. More importantly, it helps you understand your business, not just record numbers. That’s the essence of simple accounting for startups: actionable clarity, not complexity.


Why Simplicity Wins for Startups

Many founders overcomplicate their finances early on—investing in costly software or outsourcing too soon. While those tools have their place, your first priority is building financial discipline. Simple accounting for startups is about reducing stress, building confidence, and keeping cash flow visible.

Here’s why it works:

  • It prevents overwhelm.

  • It builds financial literacy.

  • It’s cost-effective.

  • It scales with you as your business grows.

When you fully understand your numbers, you make smarter decisions—whether that’s reinvesting in marketing, hiring your first employee, or seeking funding.


Ready to Keep It Simple?

Simple does not mean sloppy. Simple means effective, clear, and focused. By opening a business account, tracking every transaction, and setting up a straightforward spreadsheet, you’re building the foundation for long-term success.

If you want help, I’ve created a Starter Accounting Sheet designed specifically to support simple accounting for startups. It’s free to download and easy to customize for your needs.

👉 View Starter Accounting Sheet today or book a free consultation. Together, we’ll set up a finance system that’s stress-free, scalable, and designed for startup success.

Article by Roel Ebas